Re: Wired Magazine – November 2011 Product Test Ratings

October 31st, 2011

Dear [Redacted],

Thank you for your note. I am curious to know if the WIRED Editorial Seal is considered a true seal, or if it would be a member of the Otariidae family. Because of the rounded shape of the seal you attached, I assume that it is a pinniped.

Can you tell me more about the care and feeding of the WIRED seal? Would we need a pool, or would it be happy in a normal sized bathtub? Does it eat fish? I have never licensed a seal before. What do you estimate the montly cost of its care and upkeep to be, in addition to licensing fees?

Thank you very much.

Lorna Herf

On Oct 31, 2011, at 3:34 PM, [redacted] wrote:

Dear Friends at F.Lux:

The editors of WIRED magazine evaluated Sleep Aid products in the current issue including your app. They rated it “Solid.”

I work with WIRED to license their editorial seals and trademarks to companies who might benefit from using the WIRED name and seals to build their visibility and their businesses. A twelve month licensing plan for the WIRED “Rated Solid” seal (shown below in my signature) is $3,750 per month; shorter plans (3 months and 6 months) are also possible. The WIRED seal could provide you with something new, distinctive, and attention-getting to say about your company and brand to customers and prospects.

I’d appreciate the opportunity to tell you more and answer your questions. Thank you. If you haven’t seen the article, shoot me an address to which to send it.

WIRED Seals Licensing

A good rule

November 30th, 2009

A good rule, and one which a student of physical science would be certain to act upon with considerable care, would be never to show anything as reflected which was not there.

An interesting example of this kind was exhibited in the Academy some years ago. It so happened that a French man of science wrote a book on physical phenomena, beautifully illustrated. Among the illustrations was a coloured copy of a photograph of a soap bubble. Now the laboratory in the Collège de France, in which the photograph was taken, was, like yours, very well lighted by many windows, and the soap bubble was blown in the middle of it. A translation of this book appeared in English, and the illustrations were reproduced.

An artist had a most excellent idea. He thought he would paint a picture of a garden, which he did admirably. The foreground looked bare, so he thought he would put children playing in it. It next struck him, apparently, that the children did not seem to be quite sufficiently occupied, so he painted one blowing soap bubbles. But, alas ! less fortunate than you, the artist had no laboratory in which he could blow and study soap bubbles for himself; so what did he do ? He copied the bubble which was riddled with windows, although there were no windows in the garden. He thought that the nature of bubbles was windowy.

From Nature, Vol. 44, letters to the editor. 1891

New Painting: Old friends

August 12th, 2009

exploding technology

August 3rd, 2009

Kudos to these guys for not signing a gag order. An older model Dell once blew up in my lap. Here’s a little side story for you. It was the day we shipped Picasa 1.0, actually, and I blogged about it and then had to immediately remove the product name from my blog because lornamatic instantly took over ALL the search engine mojo for Picasa. Fortunately now there are a zillion copies running wild, and this pretty little website hasn’t the sway that it once held, so I think it’s perhaps not a big deal to finally say it… Regardless, we were never treated with such obtuse secrecy. Dell simply shipped out a beautiful new laptop computer. Granted, it took about 10 hours and 8 levels of tech support. But I felt great about it. My goodness, Apple, if this is true, this is NOT the right way to deal with it.

the cast is off!

August 3rd, 2009

final artwork available here. The doctor kept it – as we were leaving he was asking one of his staff to glue it back into one piece……