Re: Wired Magazine – November 2011 Product Test Ratings

Dear [Redacted],

Thank you for your note. I am curious to know if the WIRED Editorial Seal is considered a true seal, or if it would be a member of the Otariidae family. Because of the rounded shape of the seal you attached, I assume that it is a pinniped.

Can you tell me more about the care and feeding of the WIRED seal? Would we need a pool, or would it be happy in a normal sized bathtub? Does it eat fish? I have never licensed a seal before. What do you estimate the montly cost of its care and upkeep to be, in addition to licensing fees?

Thank you very much.

Sincerely,
Lorna Herf

On Oct 31, 2011, at 3:34 PM, [redacted] wrote:

Dear Friends at F.Lux:

The editors of WIRED magazine evaluated Sleep Aid products in the current issue including your app. They rated it “Solid.”

I work with WIRED to license their editorial seals and trademarks to companies who might benefit from using the WIRED name and seals to build their visibility and their businesses. A twelve month licensing plan for the WIRED “Rated Solid” seal (shown below in my signature) is $3,750 per month; shorter plans (3 months and 6 months) are also possible. The WIRED seal could provide you with something new, distinctive, and attention-getting to say about your company and brand to customers and prospects.

I’d appreciate the opportunity to tell you more and answer your questions. Thank you. If you haven’t seen the article, shoot me an address to which to send it.

[Redacted]
WIRED Seals Licensing

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